Pantone Color of the year 2023 - PANTONE 18-1750 - As seen at the Chicago Boudoir Photography Studio

I love following the Pantone Color of the Year. Every year, Pantone selects a color that represents the vibe and energy for the upcoming year. For 2023, the Pantone Color of the Year is PANTONE 18-1750.

Here’s what Pantone had to say about this choice:

In this age of technology, we look to draw inspiration from nature and what is real. PANTONE 18-1750 Viva Magenta descends from the red family, and is inspired by the red of cochineal, one of the most precious dyes belonging to the natural dye family as well as one of the strongest and brightest the world has known.

Rooted in the primordial, PANTONE 18-1750 Viva Magenta reconnects us to original matter. Invoking the forces of nature, PANTONE 18-1750 Viva Magenta galvanizes our spirit, helping us to build our inner strength.

Leatrice Eiseman

Executive Director, Pantone Color Institute

Here are some moments from the Chicago Boudoir Photography Studio that celebrate the 2023 Pantone color of the year!